University of Hertfordshire

Professor David Ross Brennan MA, MSc, PhD, DIC, FHEA, MCIM, MAM

Professor

David Ross Brennan

Professor David Ross Brennan MA, MSc, PhD, DIC, FHEA, MCIM, MAM

Professor

Postal address:
University of Hertfordshire, Hatfield, Hertfordshire
United Kingdom

Publications

  1. 2020
  2. Entry in progress

    Teaching Marketing

    Brennan, D. (ed.) & Vos, L. (ed.), 2020, (In preparation) Edward Elgar Publishing Ltd.

    Research output: Book/ReportBook

  3. 2019
  4. Marketing: An Introduction (4th edition)

    Armstrong, G., Kotler, P., Harker, M. & Brennan, D., 16 Apr 2019, Harlow: Pearson Education. 672 p.

    Research output: Book/ReportBook

  5. Business to Business Marketing 5th edition

    Brennan, D., Canning, L. & McDowell, R., 2019, (In preparation) SAGE Publications Ltd.

    Research output: Book/ReportBook

  6. Entry in progress

    Cultural Extensions to Business Networks Research: Guanxi and Wasta

    Houjeir, R., Khan, A., Brennan, D. & Naude, P., 2019, (Submitted) In : Industrial Marketing Management.

    Research output: Contribution to journalArticle

  7. Entry in progress

    Experienced professionals and doctoral study: a search for performative co-creation

    Kelly, S., Nicholson, J. & Brennan, D., 2019, (Submitted) In : Industrial Marketing Management.

    Research output: Contribution to journalArticle

  8. Entry in progress

    From Markets to Networks - How B2B Marketing Opens Up New Paths to Sustainability in Food Policy

    Moorhouse, J. & Brennan, D., 2019, (Submitted) In : Industrial Marketing Management.

    Research output: Contribution to journalArticle

  9. 2018
  10. Investigating external examining for marketing

    Harker, M., Brennan, D., Ward, J. & Wilson, J., 5 Jul 2018.

    Research output: Contribution to conferencePaper

  11. Cultural Meaning, Advertising, and National Culture: A Four-Country Study

    Czarnecka, B., Brennan, D. & Keles, S., 1 Jan 2018, In : Journal of Global Marketing. 31, 1, p. 4-17 14 p.

    Research output: Contribution to journalArticle

  12. Referrals as a Source of New Business: A Practitioner Perspective

    Grierson, S. & Brennan, D., 2018, In : Journal of Customer Behaviour. 17, 4, p. 307-318

    Research output: Contribution to journalArticle

  13. 2017
  14. Understanding market innovativeness in Asia: a research agenda

    Abosag, I. & Brennan, D., 1 Dec 2017, In : Asian Business and Management. 16, 4/5, p. 212-225 14 p.

    Research output: Contribution to journalEditorial

  15. Comparing Chinese and Arab Cultural Constructs: Guanxi and Wasta

    Houjeir, R., Khan, A. & Brennan, D., 5 Sep 2017.

    Research output: Contribution to conferencePaper

  16. Reframing the Debate on Sustainable Food Policy: Applying a Business Networks Perspective

    Brennan, D. & Moorhouse, J., 4 Jul 2017. 11 p.

    Research output: Contribution to conferencePaper

  17. Sustainability in the Business & Marketing Curriculum: : Exploratory Study

    Kapetanaki, A., Brennan, D. & Eagle, L., 4 Jul 2017.

    Research output: Contribution to conferencePaper

  18. Business to Business Marketing (4th edition)

    Brennan, D., Canning, L. & McDowell, R., Jun 2017, Sage. 416 p.

    Research output: Book/ReportBook

  19. The influence of culture on trust in B2B banking relationships

    Houjeir, R. & Brennan, D., 15 May 2017, In : International Journal of Bank Marketing. 35, 3, p. 495-515 21 p.

    Research output: Contribution to journalArticle

  20. Dealing with Challenges to Methodological Pluralism: The Paradigm Problem, Psychological Resistance and Cultural Barriers

    Midgley, G., Nicholson, J. & Brennan, D., 30 Apr 2017, In : Industrial Marketing Management. 62, p. 150-159 10 p.

    Research output: Contribution to journalArticle

  21. Referrals for client acquisition in professional services

    Grierson, S. & Brennan, D., 6 Jan 2017, In : Qualitative Market Research: An International Journal. 20, 1, p. 28-42 15 p.

    Research output: Contribution to journalArticle

  22. Business to Business Marketing

    Brennan, D., 2017, Encyclopedia of Social Network Analysis and Mining, 2nd edition. Alhajj, R. & Rokne, J. (eds.). New York: Springer

    Research output: Chapter in Book/Report/Conference proceedingEntry for encyclopedia/dictionary

  23. 2016
  24. Using Social Marketing Messages on Social Media to Tackle Alcohol Abuse among Young People

    Kapetanaki, A., Bertele, K. & Brennan, D., 23 Sep 2016.

    Research output: Contribution to conferenceAbstract

  25. Epistemological beliefs: Issues for marketing educators

    Brennan, D. & Vos, L., 4 Jul 2016, Proceedings of the Academy of Marketing Conference. Northumbria University

    Research output: Chapter in Book/Report/Conference proceedingConference contribution

  26. TRUST IN CROSS-CULTURAL B2B FINANCIAL SERVICE RELATIONSHIPS: THE ROLE OF SHARED VALUES

    Houjeir, R. & Brennan, D., 13 Jun 2016, In : Journal of Financial Services Marketing. 21, 2, p. 90-102 13 p., 1363-0539.

    Research output: Contribution to journalArticle

  27. Impact of Materialism on Consumers’ Ethical Evaluation and Acceptance of Product Placement in Movies

    Manyiwa, S. & Brennan, D., 1 Mar 2016, In : Social Business. 6, 1, p. 65-82 18 p.

    Research output: Contribution to journalArticle

  28. 2015
  29. Review of "CRM Systems in Industrial Companies" by Andrea Perna and Enrico Baraldi

    Brennan, D. R., 20 Oct 2015, In : Journal of Business-To-Business Marketing. 22, 3, p. 253-255 3 p.

    Research output: Contribution to journalBook/Film/Article review

  30. Innovation for a circular economy: exploring the adoption of PSS by UK companies in the baby products sector

    Catulli, M. & Brennan, R., 29 Aug 2015, IMP Conference. Kolding, Denmark: University of Southern Denmark

    Research output: Chapter in Book/Report/Conference proceedingConference contribution

  31. Marketing: An Introduction

    Armstrong, G., Kotler, P., Harker, M. & Brennan, R., Aug 2015, 3rd ed. Pearson Education. 648 p.

    Research output: Book/ReportBook

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