University of Hertfordshire

Professor Jyoti Choudrie

Professor

Jyoti Choudrie

Professor Jyoti Choudrie

Professor

Postal address:
University of Hertfordshire, Hatfield, Hertfordshire
United Kingdom

Overview

Prof. Jyoti Choudrie is a Professor of Information Systems in Hertfordshire Business School, Management, Leadership and Organisation (MLO) department. Prof. Choudrie has previously led the Systems Management Research Unit (SyMRU) and currently is a co-convenor for the Managing Complex Change group. In terms of research, Professor Choudrie is known as the Broadband expert in University of Hertfordshire, which was also the case in Brunel University. In both institutions Professor Choudrie has a media profile where she made media comments on the digital divide, social inclusion and broadband development . She has also attained expertise in the non-adopters and adopters research area. For this, use has been made of classic Information Systems area theories such as the Technology Acceptance Model and Unified Theory for the Use and Acceptance of Technology as well as theory of Planned Behaviour that has led to doctoral completions in Broadband, Online Social Networks and Electronic Government. This interest is maintained and updated by leading a mini-track on ICT adoption, use and diffusion in the Hawaii International Conference of Systems Sciences (HICSS) and European Conference of Information Systems (ECIS). To ensure her research is widely disseminated, Professor Choudrie co-edited a Routledge research monograph with Prof. C. Middleton: The Management of Broadband Technology Innovation. Currently, she is also researching older adults where her emphasis is on the adoption, use and diffusion of Information and Communication Technologies in older adults, which led to her attending the  2015 Senior Entrepreneurs Best Practices Workshop held in Spain. 

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