University of Hertfordshire

Basics Typography 01: Virtual Typography

Research output: Book/ReportBook

  • Matthias Hillner
View graph of relations
Original languageEnglish
PublisherAVA Publishing
Number of pages183
ISBN (Print)294037399X , 978-2940373994
Publication statusPublished - 1 Jun 2009

Abstract

"Basics Typography: Virtual Typography" addresses a fundamentally new form of typographical communication. The book explores the visual arrangement of words and letters in the context of multimedia. Here, this arrangement is not simply a spatial positioning of text information it is also bound by time. The increasing use of moving, virtual type can help to harmonise this time-based presentation of words on screen. The book touches on work from a variety of designers, including Channel 4 and Pentagram Design. This will provide an excellent introduction to the latest methods in typographical and visual communication.

ID: 928729