University of Hertfordshire

Standard

Brand-meaning co-creation by stakeholders: an interactive city brand. / Merrilees, Bill; Miller, Dale; Halliday, Sue.

University of Hertfordshire, 2016. (UH Business School Working Paper).

Research output: Working paper

Harvard

Merrilees, B, Miller, D & Halliday, S 2016 'Brand-meaning co-creation by stakeholders: an interactive city brand' UH Business School Working Paper, University of Hertfordshire.

APA

Merrilees, B., Miller, D., & Halliday, S. (2016). Brand-meaning co-creation by stakeholders: an interactive city brand. (UH Business School Working Paper). University of Hertfordshire.

Vancouver

Merrilees B, Miller D, Halliday S. Brand-meaning co-creation by stakeholders: an interactive city brand. University of Hertfordshire. 2016 May 20. (UH Business School Working Paper).

Author

Merrilees, Bill ; Miller, Dale ; Halliday, Sue. / Brand-meaning co-creation by stakeholders: an interactive city brand. University of Hertfordshire, 2016. (UH Business School Working Paper).

Bibtex

@techreport{befddb6f30984f9fadc8a416eb488981,
title = "Brand-meaning co-creation by stakeholders: an interactive city brand",
abstract = "Using a quantitative study, this article considers the reciprocal relationship between stakeholder, city brand meaning co-creation and stakeholder identity. This study is pioneering in that it firmly establishes the existence of an interactive brand due to the reciprocal relationship for two of three sets of stakeholders. Three stakeholder groups in Hatfield, UK provide the context for the study. A four step conceptual approach facilitates the conceptual design as well as a structure for the findings. The first purpose of the study is to evaluate the specific way that the identity of each of the three stakeholder groups facilitates Hatfield city brand meaning co-creation. The second purpose is to evaluate how Hatfield city brand meaning co-creation affects each stakeholder identity of the three Hatfield stakeholder groups. Both purposes are achieved through the research design and findings. We conclude by capturing how each city stakeholder identity “lives the brand.” Thus, the paper demonstrates an interactive brand due to the relationship between stakeholder city brand meaning co-creation on one hand, and stakeholder identity on the other. Understanding this interaction is important for brand managers and resident groups working to improve the resident experience.",
author = "Bill Merrilees and Dale Miller and Sue Halliday",
note = "Copyright and all rights therein are retained by the authors. All persons copying this information are expected to adhere to the terms and conditions invoked by each author's copyright. These works may not be re-posted without the explicit permission of the copyright holders",
year = "2016",
month = "5",
day = "20",
language = "English",
series = "UH Business School Working Paper",
publisher = "University of Hertfordshire",
type = "WorkingPaper",
institution = "University of Hertfordshire",

}

RIS

TY - UNPB

T1 - Brand-meaning co-creation by stakeholders: an interactive city brand

AU - Merrilees, Bill

AU - Miller, Dale

AU - Halliday, Sue

N1 - Copyright and all rights therein are retained by the authors. All persons copying this information are expected to adhere to the terms and conditions invoked by each author's copyright. These works may not be re-posted without the explicit permission of the copyright holders

PY - 2016/5/20

Y1 - 2016/5/20

N2 - Using a quantitative study, this article considers the reciprocal relationship between stakeholder, city brand meaning co-creation and stakeholder identity. This study is pioneering in that it firmly establishes the existence of an interactive brand due to the reciprocal relationship for two of three sets of stakeholders. Three stakeholder groups in Hatfield, UK provide the context for the study. A four step conceptual approach facilitates the conceptual design as well as a structure for the findings. The first purpose of the study is to evaluate the specific way that the identity of each of the three stakeholder groups facilitates Hatfield city brand meaning co-creation. The second purpose is to evaluate how Hatfield city brand meaning co-creation affects each stakeholder identity of the three Hatfield stakeholder groups. Both purposes are achieved through the research design and findings. We conclude by capturing how each city stakeholder identity “lives the brand.” Thus, the paper demonstrates an interactive brand due to the relationship between stakeholder city brand meaning co-creation on one hand, and stakeholder identity on the other. Understanding this interaction is important for brand managers and resident groups working to improve the resident experience.

AB - Using a quantitative study, this article considers the reciprocal relationship between stakeholder, city brand meaning co-creation and stakeholder identity. This study is pioneering in that it firmly establishes the existence of an interactive brand due to the reciprocal relationship for two of three sets of stakeholders. Three stakeholder groups in Hatfield, UK provide the context for the study. A four step conceptual approach facilitates the conceptual design as well as a structure for the findings. The first purpose of the study is to evaluate the specific way that the identity of each of the three stakeholder groups facilitates Hatfield city brand meaning co-creation. The second purpose is to evaluate how Hatfield city brand meaning co-creation affects each stakeholder identity of the three Hatfield stakeholder groups. Both purposes are achieved through the research design and findings. We conclude by capturing how each city stakeholder identity “lives the brand.” Thus, the paper demonstrates an interactive brand due to the relationship between stakeholder city brand meaning co-creation on one hand, and stakeholder identity on the other. Understanding this interaction is important for brand managers and resident groups working to improve the resident experience.

M3 - Working paper

T3 - UH Business School Working Paper

BT - Brand-meaning co-creation by stakeholders: an interactive city brand

PB - University of Hertfordshire

ER -