University of Hertfordshire

From the same journal

By the same authors


  • Troop 2012

    Accepted author manuscript, 325 KB, PDF document

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Original languageEnglish
Pages (from-to)861-65
JournalJournal of Health Psychology
Early online date6 Nov 2012
Publication statusPublished - Jul 2013


This study explored whether the effects of implementation intentions on increasing fruit and vegetable intake were moderated by dietary restraint. In total, 208 participants were randomly allocated to control or implementation intention conditions where they were asked to write down when, where and how they
would increase their fruit and vegetable intake. Implementation intentions increased fruit and vegetable intake but only in participants scoring low (not high) on rigid dietary restraint. Motives underlying fruit and vegetable consumption may be different for restrained and unrestrained eaters. Efforts to increase their
intake may need to be tailored, for example, through motivational rather than situational cues.

ID: 1009270