University of Hertfordshire

Contradictions in “reputation management”

Research output: Contribution to journalArticle

  • F.E. Campbell
  • R. Herman
  • D. Noble
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Original languageEnglish
Pages (from-to)191-196
JournalJournal of Communication Management
Journal publication date2006
Volume10
Issue2
DOIs
Publication statusPublished - 2006

Abstract

“Reputation management” is widely used as a rationale for public relations, although the public relations practice has problems with its own reputation. Public relations is presented in textbooks as a mature management discipline, yet the term “public relations” is rejected by many practitioners and academics. “Reputation management” may have been introduced to counter negative associations and to gain status for the practice. The purpose of this paper is to use critical theory to question the ideas and assumptions underlying “reputation management” and to examine contradictions within the term.

Notes

Original article can be found at: http://www.emeraldinsight.com/ Copyright Emerald Group Publishing. DOI: 10.1108/13632540610664733 [Full text of this article is not available in the UHRA]

ID: 120792