University of Hertfordshire

Standard

Convert, Defend and Acquire : Evaluating consumer preference through brand mindspace. / Cooray, Muditha; Duus, Rikke.

2010. Paper presented at Future Trends, Miami, United Kingdom.

Research output: Contribution to conferencePaper

Harvard

Cooray, M & Duus, R 2010, 'Convert, Defend and Acquire: Evaluating consumer preference through brand mindspace.' Paper presented at Future Trends, Miami, United Kingdom, 18/10/10 - 20/10/10, .

APA

Cooray, M., & Duus, R. (2010). Convert, Defend and Acquire: Evaluating consumer preference through brand mindspace.. Paper presented at Future Trends, Miami, United Kingdom.

Vancouver

Cooray M, Duus R. Convert, Defend and Acquire: Evaluating consumer preference through brand mindspace.. 2010. Paper presented at Future Trends, Miami, United Kingdom.

Author

Cooray, Muditha ; Duus, Rikke. / Convert, Defend and Acquire : Evaluating consumer preference through brand mindspace. Paper presented at Future Trends, Miami, United Kingdom.

Bibtex

@conference{19cfd583421a4bdaa7c48592fd7fda17,
title = "Convert, Defend and Acquire: Evaluating consumer preference through brand mindspace.",
author = "Muditha Cooray and Rikke Duus",
year = "2010",
language = "English",
note = "Future Trends ; Conference date: 18-10-2010 Through 20-10-2010",

}

RIS

TY - CONF

T1 - Convert, Defend and Acquire

T2 - Evaluating consumer preference through brand mindspace.

AU - Cooray, Muditha

AU - Duus, Rikke

PY - 2010

Y1 - 2010

M3 - Paper

ER -