University of Hertfordshire

By the same authors

Creating the Opera Habit: Marketing and the Experience of Opera

Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)

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Original languageEnglish
Title of host publicationThe Routledge Companion to Arts Marketing
EditorsDaragh O’Reilly, Ruth Rentschler, Theresa Kirchner
Place of PublicationLondon
PublisherRoutledge
Pages393-403
Edition1
ISBN (Electronic)978-0-20-374881-7
ISBN (Print)978-0-415-78350-7
Publication statusPublished - 28 Nov 2013

Notes

Peter Frazer and Iain Frazer, ‘Creating the Opera Habit: Marketing and the Experience of Opera’ in Daragh O’Reilly, Ruth Rentschler, Theresa Kirchner, eds., The Routledge Companion to Arts Marketing (London: Routledge, 2013) ISBN 978-0-415-78350-7, eISBN 978-0-20-374881-7.

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