University of Hertfordshire

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  • s156

    Final published version, 873 KB, PDF document

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Original languageEnglish
PublisherUniversity of Hertfordshire
Number of pages12
Publication statusPublished - 2014

Publication series

NameUH Business School Working Paper

Abstract

Countries around the globe have an ageing population that faces problems such as cognition, memory and visual difficulties. Mobile devices and products are part of daily life and to utilise them the role of internet service providers is essential. This research-in-progress paper aims to identify and evaluate factors that influence the older population’s (over 50 years) selection of an internet service provider (ISP) as well as their continuous intention and behaviour to remain with the ISP. The outcomes of this research study are aimed at policymakers, academia and industry

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