University of Hertfordshire

By the same authors

Developing Branding Strategies based on Automatic Behavioural System for Mega Event Tourism, The Olympics.

Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)

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Original languageEnglish
Title of host publicationTouring Consumption
EditorsStephan Sonnenburg, Desmond Wee
Place of PublicationGermany
PublisherSpringer
Pages161-183
Number of pages315
Edition1
ISBN (Electronic)978-3-658-10019-3
ISBN (Print)978-3-658-10018-6
DOIs
Publication statusPublished - 2015

Notes

Erica Liu, ‘Developing Branding Strategies based on Automatic Behavioural System for Mega Event Tourism, The Olympics’ in Stephan Sonnenburg, Desmond Wee, eds., Touring Consumption (Springer: Germany, 2015), ISBN 978-3-658-10018-6, eISBN 978-3-658-10019-3, DOI 10.1007/978-3-658-10019-3.

ID: 9925284