University of Hertfordshire

By the same authors

Fashioning Consumers: Ackermann’s Repository of Arts and the Cultivation of the Female Consumer

Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)

Standard

Fashioning Consumers : Ackermann’s Repository of Arts and the Cultivation of the Female Consumer. / Dyer, Serena.

Women’s Periodicals and Print Culture in Britain: 1690-1820s: The Long Eighteenth Century. ed. / Jennie Batchelor; Manushag Powell. Edinburgh University Press, 2018. p. 474-487 .

Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)

Harvard

Dyer, S 2018, Fashioning Consumers: Ackermann’s Repository of Arts and the Cultivation of the Female Consumer. in J Batchelor & M Powell (eds), Women’s Periodicals and Print Culture in Britain: 1690-1820s: The Long Eighteenth Century. Edinburgh University Press, pp. 474-487 .

APA

Dyer, S. (2018). Fashioning Consumers: Ackermann’s Repository of Arts and the Cultivation of the Female Consumer. In J. Batchelor, & M. Powell (Eds.), Women’s Periodicals and Print Culture in Britain: 1690-1820s: The Long Eighteenth Century (pp. 474-487 ). Edinburgh University Press.

Vancouver

Dyer S. Fashioning Consumers: Ackermann’s Repository of Arts and the Cultivation of the Female Consumer. In Batchelor J, Powell M, editors, Women’s Periodicals and Print Culture in Britain: 1690-1820s: The Long Eighteenth Century. Edinburgh University Press. 2018. p. 474-487

Author

Dyer, Serena. / Fashioning Consumers : Ackermann’s Repository of Arts and the Cultivation of the Female Consumer. Women’s Periodicals and Print Culture in Britain: 1690-1820s: The Long Eighteenth Century. editor / Jennie Batchelor ; Manushag Powell. Edinburgh University Press, 2018. pp. 474-487

Bibtex

@inbook{39614410132845e797332ce6c08542f8,
title = "Fashioning Consumers: Ackermann’s Repository of Arts and the Cultivation of the Female Consumer",
abstract = "Consumption has served as one of the key explanatory frameworks for economic and social change in eighteenth-century Britain. The influence of consumption on debates surrounding political and moral economy has been undeniable, inspiring the application of transformative phrases to characterise the century. Yet, amidst the rich and interdisciplinary literature on the growth of a ‘consumer society’, little attention has been paid to the figure at the heart of this debate: the consumer. Key questions remain regarding who this figure was, how they were perceived, and how they were cultivated. In particular, the female consumer, who was the subject of extensive contemporary comment, has been obscured by a veil of disapproving, and at times misogynistic suspicion. This gendered stereotype of the consumer has simultaneously been painted by contemporary commentators as an idle browser, an extravagant spendthrift, and a careful housekeeper. Yet, towards the end of the long eighteenth century, this contradictory consumer character gained clarity and definition in the public eye. These decades bore witness to the emergence of a new, productive consumer character, who epitomised patriotic spending and polite fashionability.",
author = "Serena Dyer",
year = "2018",
month = "1",
day = "31",
language = "English",
isbn = "9781474419659",
pages = "474--487",
editor = "Jennie Batchelor and Manushag Powell",
booktitle = "Women’s Periodicals and Print Culture in Britain: 1690-1820s",
publisher = "Edinburgh University Press",
address = "United Kingdom",

}

RIS

TY - CHAP

T1 - Fashioning Consumers

T2 - Ackermann’s Repository of Arts and the Cultivation of the Female Consumer

AU - Dyer, Serena

PY - 2018/1/31

Y1 - 2018/1/31

N2 - Consumption has served as one of the key explanatory frameworks for economic and social change in eighteenth-century Britain. The influence of consumption on debates surrounding political and moral economy has been undeniable, inspiring the application of transformative phrases to characterise the century. Yet, amidst the rich and interdisciplinary literature on the growth of a ‘consumer society’, little attention has been paid to the figure at the heart of this debate: the consumer. Key questions remain regarding who this figure was, how they were perceived, and how they were cultivated. In particular, the female consumer, who was the subject of extensive contemporary comment, has been obscured by a veil of disapproving, and at times misogynistic suspicion. This gendered stereotype of the consumer has simultaneously been painted by contemporary commentators as an idle browser, an extravagant spendthrift, and a careful housekeeper. Yet, towards the end of the long eighteenth century, this contradictory consumer character gained clarity and definition in the public eye. These decades bore witness to the emergence of a new, productive consumer character, who epitomised patriotic spending and polite fashionability.

AB - Consumption has served as one of the key explanatory frameworks for economic and social change in eighteenth-century Britain. The influence of consumption on debates surrounding political and moral economy has been undeniable, inspiring the application of transformative phrases to characterise the century. Yet, amidst the rich and interdisciplinary literature on the growth of a ‘consumer society’, little attention has been paid to the figure at the heart of this debate: the consumer. Key questions remain regarding who this figure was, how they were perceived, and how they were cultivated. In particular, the female consumer, who was the subject of extensive contemporary comment, has been obscured by a veil of disapproving, and at times misogynistic suspicion. This gendered stereotype of the consumer has simultaneously been painted by contemporary commentators as an idle browser, an extravagant spendthrift, and a careful housekeeper. Yet, towards the end of the long eighteenth century, this contradictory consumer character gained clarity and definition in the public eye. These decades bore witness to the emergence of a new, productive consumer character, who epitomised patriotic spending and polite fashionability.

M3 - Chapter (peer-reviewed)

SN - 9781474419659

SP - 474

EP - 487

BT - Women’s Periodicals and Print Culture in Britain: 1690-1820s

A2 - Batchelor, Jennie

A2 - Powell, Manushag

PB - Edinburgh University Press

ER -