University of Hertfordshire

HBO and Its Legacy

Research output: Contribution to conferencePaper

Documents

  • Kim Akass
  • Janet McCabe
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Original languageEnglish
Publication statusPublished - 7 Jul 2016
EventAFECCAV Conference - AFECCAV, Bordeaux, France
Duration: 6 Jul 20168 Jul 2016

Conference

ConferenceAFECCAV Conference
CountryFrance
CityBordeaux
Period6/07/168/07/16

Abstract

This keynote seeks to explore what lessons we can learn from HBO, and how the company functions as a cultural site as it systematically sets about legitimatizing a discourse of television as art. So successful has HBO been in creating a particular restricted field of cultural TV production, set outside the mainstream TV networks—driven as they are by advertising revenue and ratings—and explains how HBO has incorporated artistic norms and principles of evaluation as their main model; and one which has had a profound and lasting impact on ways of thinking and doing television in the marketplace. In short we want to “follow up” on the legacy, of how the HBO brand has legitimized television.

ID: 10666638