University of Hertfordshire

By the same authors

Investigating external examining for marketing

Research output: Contribution to conferencePaper

Documents

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Original languageEnglish
Publication statusPublished - 5 Jul 2018
EventMarketing the Brave: 51st Academy of Marketing Conference - Stirling, United Kingdom
Duration: 2 Jul 20185 Aug 2018

Conference

ConferenceMarketing the Brave: 51st Academy of Marketing Conference
CountryUnited Kingdom
CityStirling
Period2/07/185/08/18

Abstract

Abstract: This project seeks to examine matters related to the appointment, role and impact of External Examiners for marketing components of business programmes at UK HEIs.
It is investigating issues such as institutional policies and processes for and about EEs including doctrine, expected duties, training and relationship management. Parallel to this, the viewpoint of External Examiners themselves is being considered. Attention is being given to their motivations, expectations and reflections based on their experiences before, during and after appointment on topics including assessment, programme coherence and structure, plagiarism and comparability with their own programmes.

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