University of Hertfordshire

From the same journal

From the same journal

By the same authors

Key issues in marketing education: The marketing educators' view

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Key issues in marketing education : The marketing educators' view. / Gibson-Sweet, M.; Brennan, Ross; Foy, Anne; Lynch, Jacqueline; Rudolph, Peter.

In: Marketing Intelligence and Planning, Vol. 28, No. 7, 01.10.2010, p. 931-943.

Research output: Contribution to journalArticle

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Gibson-Sweet, M. ; Brennan, Ross ; Foy, Anne ; Lynch, Jacqueline ; Rudolph, Peter. / Key issues in marketing education : The marketing educators' view. In: Marketing Intelligence and Planning. 2010 ; Vol. 28, No. 7. pp. 931-943.

Bibtex

@article{5c967642685d4086bce2096ab121a1e4,
title = "Key issues in marketing education: The marketing educators' view",
abstract = "Purpose: The purpose of this paper is to report the views of UK marketing educators about critical issues in teaching and learning of university-level marketing education, and to compare these views with the views of other stakeholder groups. Design/methodology/approach: An online survey was administered to members of the UK Academy of Marketing; 51 completed, usable questionnaires were returned. Findings: Respondents believe that teaching international students, plagiarism and providing feedback to students are the three top-priority issues in teaching and learning. Perhaps surprisingly, e-learning and the use of virtual learning environments are considered to be relatively low-priority issues. Research limitations/implications: The low-response rate is a limitation of the study. The study detected some interesting similarities and differences of opinion between marketing academics and deans of business schools, between pre- and post-1992 universities, and between professors/readers and those in lecturing positions. Notably, the lack of agreement between marketing educators and deans over the importance of relating research to teaching (educators allocate this greater importance) and e-learning (deans allocate this greater importance) suggests areas for careful consideration in the development of teaching and learning policies. Originality/value: The paper is unique in examining the views of university-level marketing educators about teaching and learning issues. University marketing educators are an important stakeholder in the marketing education process.",
author = "M. Gibson-Sweet and Ross Brennan and Anne Foy and Jacqueline Lynch and Peter Rudolph",
note = "Copyright 2010 Elsevier B.V., All rights reserved.",
year = "2010",
month = "10",
day = "1",
doi = "10.1108/02634501011086508",
language = "English",
volume = "28",
pages = "931--943",
journal = "Marketing Intelligence and Planning",
issn = "0263-4503",
publisher = "Emerald Group Publishing Ltd.",
number = "7",

}

RIS

TY - JOUR

T1 - Key issues in marketing education

T2 - The marketing educators' view

AU - Gibson-Sweet, M.

AU - Brennan, Ross

AU - Foy, Anne

AU - Lynch, Jacqueline

AU - Rudolph, Peter

N1 - Copyright 2010 Elsevier B.V., All rights reserved.

PY - 2010/10/1

Y1 - 2010/10/1

N2 - Purpose: The purpose of this paper is to report the views of UK marketing educators about critical issues in teaching and learning of university-level marketing education, and to compare these views with the views of other stakeholder groups. Design/methodology/approach: An online survey was administered to members of the UK Academy of Marketing; 51 completed, usable questionnaires were returned. Findings: Respondents believe that teaching international students, plagiarism and providing feedback to students are the three top-priority issues in teaching and learning. Perhaps surprisingly, e-learning and the use of virtual learning environments are considered to be relatively low-priority issues. Research limitations/implications: The low-response rate is a limitation of the study. The study detected some interesting similarities and differences of opinion between marketing academics and deans of business schools, between pre- and post-1992 universities, and between professors/readers and those in lecturing positions. Notably, the lack of agreement between marketing educators and deans over the importance of relating research to teaching (educators allocate this greater importance) and e-learning (deans allocate this greater importance) suggests areas for careful consideration in the development of teaching and learning policies. Originality/value: The paper is unique in examining the views of university-level marketing educators about teaching and learning issues. University marketing educators are an important stakeholder in the marketing education process.

AB - Purpose: The purpose of this paper is to report the views of UK marketing educators about critical issues in teaching and learning of university-level marketing education, and to compare these views with the views of other stakeholder groups. Design/methodology/approach: An online survey was administered to members of the UK Academy of Marketing; 51 completed, usable questionnaires were returned. Findings: Respondents believe that teaching international students, plagiarism and providing feedback to students are the three top-priority issues in teaching and learning. Perhaps surprisingly, e-learning and the use of virtual learning environments are considered to be relatively low-priority issues. Research limitations/implications: The low-response rate is a limitation of the study. The study detected some interesting similarities and differences of opinion between marketing academics and deans of business schools, between pre- and post-1992 universities, and between professors/readers and those in lecturing positions. Notably, the lack of agreement between marketing educators and deans over the importance of relating research to teaching (educators allocate this greater importance) and e-learning (deans allocate this greater importance) suggests areas for careful consideration in the development of teaching and learning policies. Originality/value: The paper is unique in examining the views of university-level marketing educators about teaching and learning issues. University marketing educators are an important stakeholder in the marketing education process.

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U2 - 10.1108/02634501011086508

DO - 10.1108/02634501011086508

M3 - Article

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JO - Marketing Intelligence and Planning

JF - Marketing Intelligence and Planning

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ER -