University of Hertfordshire

By the same authors

‘Made’ in England? The Mediation of Alessi S.p.A

Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)

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Original languageEnglish
Title of host publicationMade in Italy
Subtitle of host publicationRethinking a Century of Italian Design
EditorsGrace Lees-Maffei, Kjetil Fallan
Place of PublicationLondon
PublisherBloomsbury Academic
Pages287-304
ISBN (Print)978-0857853899
Publication statusPublished - 1 Nov 2013

Abstract

The discourse surrounding Italian design often invokes the notion, myth or unofficial brand of ‘made in Italy’ as shorthand for indicating the quality and specialness of Italian design. This chapter interrogates ‘made in Italy’ more closely. It challenges the production emphasis of ‘made’ with an understanding that products are as much ‘made’ through their consumption and mediation as they are through their manufacture. The chapter also replaces a focus on that which occurs ‘in Italy’ with a case-study analysis of what happens outside Italy (in England in this example) for better understanding the significance of Italian design. It does this through analysis of a variety of discourses from vanity publishing and press releases, to interviews with designers, manufacturers, retailers, commentators and consumers, and statistical information about sales and magazine circulation.

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