University of Hertfordshire

By the same authors

Marketing: An Introduction

Research output: Book/ReportBook

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Original languageEnglish
PublisherPearson Education
Number of pages648
Edition3rd
ISBN (Electronic)978-1-292-01752-5
ISBN (Print)978-1-292-01751-8
Publication statusPublished - Aug 2015

Abstract

European edition

ID: 7725933