University of Hertfordshire

Parasol Kennels: Innovative Animal Housing

Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)

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Original languageEnglish
Title of host publicationVeterinary Business and Enterprise
Subtitle of host publicationTheoretical Foundations and Practical Cases
EditorsColette Henry
Number of pages8
ISBN (Print)9780702050121
Publication statusPublished - 2014


This case is designed to help veterinary students explore innovation and sustainability within the broader veterinary and related sectors. The business upon which this particular case focuses is situated within in a traditionally conservative construction subsector: animal housing. The study highlights an entrepreneurial small business that has achieved a great deal since its inception. It also amplifies the challenges the business has faced ( and continues to face) in its bid to expand both within and beyond the UK market. In 2011, Parasol's approximate annual turnover for the entire group was £2.5 million. Their main offices and manufacturing facility is in Crediton, mid Devon, but they also have an office in Wolverhampton. Currently they employ six staff members (five full-time and one part-time|), and it is their intention to increase the number of employees to ten by the end of 2013. The organization comprises three company directors who are responsible for management, finance and operations; a RIBA chartered architect; a design and technical manager; and a marketing consultant.

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