University of Hertfordshire

Product development: the challenge of retrieving performing arts heritage

Research output: Chapter in Book/Report/Conference proceedingConference contribution

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Original languageEnglish
Title of host publicationProceedings of 49th Annual Conference of the Academy of Marketing
Place of PublicationNewcastle Business School, Northumbria University
Publication statusPublished - 2016
Event49th Annual Conference of the Academy of Marketing - Newcastle Business School, Northumbria University , Newcastle upon Tyne, United Kingdom
Duration: 4 Jul 20167 Jul 2016
https://www.academyofmarketing.org/conference/conference-history/conference-2016/

Conference

Conference49th Annual Conference of the Academy of Marketing
CountryUnited Kingdom
CityNewcastle upon Tyne
Period4/07/167/07/16
Internet address

ID: 10555133