University of Hertfordshire

Rhetorical Figures and the Translation of Advertising Headlines

Research output: Chapter in Book/Report/Conference proceedingChapter

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Original languageEnglish
Title of host publicationThe Language of Advertising
Subtitle of host publicationModern Themes in English Studies
EditorsGuy W. Cook
Place of PublicationAbingdon
PublisherRoutledge
Pages228-253
VolumeII
ISBN (Print)0415412153, 978-0-415-41215-5
Publication statusPublished - 2007

ID: 8737112