University of Hertfordshire

Publications

  1. 2020
  2. Consumer Behaviour and Student Motivation Influence the Choice of Higher Learning Institutions in Nigeria

    Bosah, N. G., 21 May 2020, Higher Education Marketing in Africa: Explorations into Student Choice. Mogaji, E., Maringe, F. & Hinson, R. E. (eds.). Springer, p. 255-274 20 p.

    Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)