University of Hertfordshire

By the same authors

Smart Tourism Challenges

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Original languageEnglish
Number of pages7
Pages (from-to)41-47
JournalJournal of Tourism
Journal publication date1 Jan 2016
Publication statusPublished - 1 Jan 2016


This paper defines smart tourism as tourism supported by integrated efforts at a destination to find innovative ways to collect and aggregate/harness data derived from physical infrastructure, social connections, government/organizational sources and human bodies/minds in combination with the use of advanced technologies to transform that data into enhanced experiences and business value-propositions with a clear focus on efficiency, sustainability and enriched experiences during the trip. It delineates smart tourism from general e-tourism and describes the experience smart tourists are expected to have at smart destinations. The paper then discusses a series of challenges currently neglected in the practical smart tourism agendas and the academic literature.


Ulrike Gretzel, Sofia Reino, Sebastian Kopera, and Chulmo Koo, 'Smart Tourism Challenges', Journal of Tourism, Vol 16(1): 41-47, 2015, the version of record is available online at:

ID: 10611288