University of Hertfordshire

Social Networking Sites and Marketing Strategies.

Research output: Chapter in Book/Report/Conference proceedingChapter

View graph of relations
Original languageEnglish
Title of host publicationHandbook of Research on Integrating Social Media into Strategic Marketing.
EditorsNick Hajli
Place of PublicationHershey
PublisherBusiness Science Reference
Edition1st
ISBN (Electronic)9781466683549
ISBN (Print)9781466683532
Publication statusPublished - 2015

Publication series

NameAdvances in Marketing, Customer Relationship Management, and E-Services
PublisherBusiness Science Reference

Notes

Malcolm Stewart, Ying Wu and Rebecca Liu, 'Social Networking Sites and Marketing Strategies', in Nick Halji Ed., Handbook of Research on Integrating Social Media into Strategic Marketing. (Hershey: Business Science Reference, 2015) ISBN: 9781466683532

ID: 8602924