University of Hertfordshire

By the same authors

Teaching Marketing at University Level: A Review of Recent Research

Research output: Book/ReportCommissioned report

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Original languageEnglish
PublisherThe Higher Education Academy
Number of pages26
Publication statusPublished - 2012

Abstract

This report presents a summary of the key themes found in the published literature on university-level marketing education in the period 2008-2012

ID: 930513