University of Hertfordshire

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  • 906722

    Submitted manuscript, 111 KB, PDF-document

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Original languageEnglish
Pages (from-to)38-48
JournalJournal of Fashion Marketing and Management
Journal publication date2013
Volume17
Issue1
DOIs
Publication statusPublished - 2013

Abstract

Clothing communicates information about the wearer and first impressions can be heavily influenced by the messages conveyed by attire. The purpose of this paper is to investigate the effect of minor changes in clothing on the perception of a male model, in the absence of facial information with limited time exposure

ID: 932218