University of Hertfordshire

By the same authors

The PPI Mis-Selling Case: SDL and the Relevance of Marketing Theory

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Documents

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Original languageEnglish
Title of host publicationMarketing Relevance
Subtitle of host publicationProceedings of the Academy of Marketing Conference
PublisherUniversity of South Wales
Publication statusPublished - 2013
EventAcademy of Marketing Conf - Cardiff, United Kingdom
Duration: 8 Jul 201312 Jul 2013

Conference

ConferenceAcademy of Marketing Conf
CountryUnited Kingdom
CityCardiff
Period8/07/1312/07/13

ID: 1841773