University of Hertfordshire

The Value of Pharmaceutical Innovation: Concepts and Assessment: The Critical Path to Innovation

Research output: Chapter in Book/Report/Conference proceedingChapter

View graph of relations
Original languageEnglish
Title of host publicationValue Creation in the Pharmaceutical Industry
Place of Publication Weinheim
PublisherWiley-VCH Verlag
Chapter3
Pages44-59
Number of pages16
ISBN (Electronic)9783527693405
ISBN (Print)9783527339136
DOIs
Publication statusPublished - 15 Jan 2016

Abstract

The reality of low productivity of current pharmaceutical research in terms of new molecules and rising cost of development begs a fresh approach to creativity. This is coupled with major trust issues as a perceived lack of transparency which has eroded confidence in both pharmaceutical companies and the public institutions that regulate them.

ID: 15416545