University of Hertfordshire

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Bibtex

@article{78a733d5675846d8b093bb1f137dff27,
title = "Traditional vs. Online Advertising Standardization: A structural model for MNCs to quantify Global Performance.",
author = "Malcolm Stewart and Stan Paliwoda and Ying Wu",
year = "2018",
month = "12",
day = "1",
language = "English",
journal = "Journal of Advertising",
issn = "0091-3367",
publisher = "M.E. Sharpe Inc.",

}

RIS

TY - JOUR

T1 - Traditional vs. Online Advertising Standardization: A structural model for MNCs to quantify Global Performance.

AU - Stewart, Malcolm

AU - Paliwoda, Stan

AU - Wu, Ying

PY - 2018/12/1

Y1 - 2018/12/1

M3 - Article

JO - Journal of Advertising

JF - Journal of Advertising

SN - 0091-3367

ER -