University of Hertfordshire

From the same journal

University choice: which attributes matter when you are paying the full price?

Research output: Contribution to journalArticle

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University choice : which attributes matter when you are paying the full price? / Walsh, Caroline; Moorhouse, Jan; Dunnett, Andrew; Barry, Cornelius.

In: International Journal of Consumer Studies, Vol. 39, No. 6, 11.2015, p. 670-681.

Research output: Contribution to journalArticle

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Author

Walsh, Caroline ; Moorhouse, Jan ; Dunnett, Andrew ; Barry, Cornelius. / University choice : which attributes matter when you are paying the full price?. In: International Journal of Consumer Studies. 2015 ; Vol. 39, No. 6. pp. 670-681.

Bibtex

@article{a3bc8b67f89d4dd8be26133c14b3497e,
title = "University choice: which attributes matter when you are paying the full price?",
abstract = "This article presents the results from a longitudinal study of students’ choice of university in England. Students were surveyed initially when applying for university (Wave One) and then again when they were about to embark on their chosen course (Wave Two). The results from Wave Two demonstrated a high degree of consistency with the Wave One findings: course and university reputation are far more important and fees are relatively unimportant. However, a key result across both waves was that patterns of utility for students with no parental experience of university were significantly different from students whose parents had attended university. The utility associated with differentlevels of entry qualifications, of fees and of university and course reputation, differed between social groups. The study suggests that the benefits of going to a highly rated university may be undervalued in families that have no direct experience of higher education. In addition, whilst females are more significantly put off by universities with low entry requirements, the qualitative attitudinal statements included in the follow-up study seem to indicate that so-called ‘softer’ factors may also influence their choice.",
keywords = "Education, choice, youth, UK, conjoint analysis, family, higher education, marketing, longitudinal study, price, services marketing,, university, utility",
author = "Caroline Walsh and Jan Moorhouse and Andrew Dunnett and Cornelius Barry",
year = "2015",
month = "11",
doi = "10.1111/ijcs.12178",
language = "English",
volume = "39",
pages = "670--681",
journal = "International Journal of Consumer Studies",
issn = "1470-6423",
publisher = "Blackwell Science",
number = "6",

}

RIS

TY - JOUR

T1 - University choice

T2 - which attributes matter when you are paying the full price?

AU - Walsh, Caroline

AU - Moorhouse, Jan

AU - Dunnett, Andrew

AU - Barry, Cornelius

PY - 2015/11

Y1 - 2015/11

N2 - This article presents the results from a longitudinal study of students’ choice of university in England. Students were surveyed initially when applying for university (Wave One) and then again when they were about to embark on their chosen course (Wave Two). The results from Wave Two demonstrated a high degree of consistency with the Wave One findings: course and university reputation are far more important and fees are relatively unimportant. However, a key result across both waves was that patterns of utility for students with no parental experience of university were significantly different from students whose parents had attended university. The utility associated with differentlevels of entry qualifications, of fees and of university and course reputation, differed between social groups. The study suggests that the benefits of going to a highly rated university may be undervalued in families that have no direct experience of higher education. In addition, whilst females are more significantly put off by universities with low entry requirements, the qualitative attitudinal statements included in the follow-up study seem to indicate that so-called ‘softer’ factors may also influence their choice.

AB - This article presents the results from a longitudinal study of students’ choice of university in England. Students were surveyed initially when applying for university (Wave One) and then again when they were about to embark on their chosen course (Wave Two). The results from Wave Two demonstrated a high degree of consistency with the Wave One findings: course and university reputation are far more important and fees are relatively unimportant. However, a key result across both waves was that patterns of utility for students with no parental experience of university were significantly different from students whose parents had attended university. The utility associated with differentlevels of entry qualifications, of fees and of university and course reputation, differed between social groups. The study suggests that the benefits of going to a highly rated university may be undervalued in families that have no direct experience of higher education. In addition, whilst females are more significantly put off by universities with low entry requirements, the qualitative attitudinal statements included in the follow-up study seem to indicate that so-called ‘softer’ factors may also influence their choice.

KW - Education

KW - choice

KW - youth

KW - UK

KW - conjoint analysis

KW - family

KW - higher education

KW - marketing

KW - longitudinal study

KW - price

KW - services marketing,

KW - university

KW - utility

U2 - 10.1111/ijcs.12178

DO - 10.1111/ijcs.12178

M3 - Article

VL - 39

SP - 670

EP - 681

JO - International Journal of Consumer Studies

JF - International Journal of Consumer Studies

SN - 1470-6423

IS - 6

ER -