University of Hertfordshire

By the same authors

Experienced professionals and doctoral study: a search for performative co-creation
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Marketing: An Introduction (4th edition)
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Business to Business Marketing 5th edition
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Cultural Extensions to Business Networks Research: Guanxi and Wasta
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Using Case Studies in University-Level Marketing Education

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Ross Brennan

Hertfordshire Business School

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Original language	English
Title of host publication	Proceedings of the World Marketing Congress
Place of Publication	Reims
Publisher	University of Reims
Publication status	Published - Jul 2011

ID: 845841

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