University of Hertfordshire

By the same authors

Visual Reasoning: I see what you mean

Research output: Chapter in Book/Report/Conference proceedingConference contribution


  • 903896

    Accepted author manuscript, 50 KB, PDF document

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Original languageEnglish
Title of host publicationd3 desire designum design
Subtitle of host publication4th European Academy of Design Conf Procs
EditorsR Cooper, V Branco
PublisherUniversity of Aveiro
ISBN (Print)972-789-024-6
Publication statusPublished - 2001


This paper is a study of examples of visual reasoning from Wittgenstein. There are two key issues. First, to what extent are some lexical concepts predicated on visual examples? Cases of ostensively defined nouns such as ‘red’ are less interesting in this context than cognitive terms such as ‘to show’ [proof]. Second, I identify examples where an unclear relationship subsists between the visual and the lexical, including visual concepts with fuzzy boundaries that are normally supposed to be the province of lexical concepts. The target is the preconception that concepts may be comprehensively described either visually or lexically and to problematize the discrimination between metaphorical and nonmetaphorical communication.


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