University of Hertfordshire

By the same authors

We Have the Technology: An Exploratory Study of B2B Social Media Branding

Research output: Chapter in Book/Report/Conference proceedingConference contribution

View graph of relations
Original languageEnglish
Title of host publicationProceedings of the IMP Conference
PublisherUniversity of Strathclyde
Publication statusPublished - Sep 2011

ID: 845854