University of Hertfordshire

By the same authors

We Have the Technology: An Exploratory Study of B2B Social Media Branding

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Standard

We Have the Technology : An Exploratory Study of B2B Social Media Branding. / Brennan, Ross; Croft, Robin.

Proceedings of the IMP Conference. University of Strathclyde, 2011.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Harvard

Brennan, R & Croft, R 2011, We Have the Technology: An Exploratory Study of B2B Social Media Branding. in Proceedings of the IMP Conference. University of Strathclyde.

APA

Brennan, R., & Croft, R. (2011). We Have the Technology: An Exploratory Study of B2B Social Media Branding. In Proceedings of the IMP Conference University of Strathclyde.

Vancouver

Brennan R, Croft R. We Have the Technology: An Exploratory Study of B2B Social Media Branding. In Proceedings of the IMP Conference. University of Strathclyde. 2011

Author

Brennan, Ross ; Croft, Robin. / We Have the Technology : An Exploratory Study of B2B Social Media Branding. Proceedings of the IMP Conference. University of Strathclyde, 2011.

Bibtex

@inproceedings{8822e83262c54222a57855b016191690,
title = "We Have the Technology: An Exploratory Study of B2B Social Media Branding",
author = "Ross Brennan and Robin Croft",
year = "2011",
month = "9",
language = "English",
booktitle = "Proceedings of the IMP Conference",
publisher = "University of Strathclyde",

}

RIS

TY - GEN

T1 - We Have the Technology

T2 - An Exploratory Study of B2B Social Media Branding

AU - Brennan, Ross

AU - Croft, Robin

PY - 2011/9

Y1 - 2011/9

M3 - Conference contribution

BT - Proceedings of the IMP Conference

PB - University of Strathclyde

ER -