University of Hertfordshire

  • Snejina Michailova
  • Graham Hollinshead
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Original languageEnglish
Number of pages26
Pages (from-to)117-133
JournalHuman Resource Development International
Journal publication dateApr 2009
StatePublished - Apr 2009


This paper tracks changes in design and implementation of Western management training interventions in Eastern Europe (EE) over a period of more than a decade. The study is based empirically on three management development programmes conducted by Westerners in the transitional environments of Bulgaria and Russia from 1992 to 2003. Departing from existing literature on knowledge transfer from Western to EE, activity theory is used to identify a process of reconfiguring the zone of proximal development of East European managers to conclude that there is a growing desire and assesrtiveness on the part of local participants to formulate their own stretegic and managerial repertoires. At the same time, it is also observed, as a product of Western ideology realting to the transitional process, that there has been empowerment of socio- demographic groupings, who demonstrate consonant ideological inclinations towards Western managerial discourse, most notably young, educated and English proficient individuals.

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