University of Hertfordshire

From the same journal

By the same authors

When the audience decides: brave new digital world

Research output: Contribution to journalArticle

View graph of relations
Original languageEnglish
Pages (from-to)66
Number of pages1
JournalRhodes Journalism Review
Publication statusPublished - Sep 2008


New media technologies have changed not only how content is produced and distributed, but also the audience's relationship to it. The line between audiences and producers is becoming blurred, whether the media is produced for commercial purposes or subversive ones. The rise of "the public decides" games and telephone voting on reality TV shows have given the audience power in a way that Stuart Hall could only have imagined.

ID: 10388981