The Business and Digital Research Group (BDRG) was formed in November 2024 and housed in Hertfordshire Business School (HBS), University of Hertfordshire.

This group’s primary research expertise includes, but is not limited to, Business related research, which includes, entrepreneurship, social sciences related research, innovation, digital transformation, Artificial Intelligence, responsible innovation, digital inclusion and ethics all within the broad context of Business and Digital Research.

Members of the group include scholars drawn from disciplines such as, Economics, Finance, Strategy, Management, Business Analytics and Project Management.

Research spans sectors and disciplines such as healthcare, operations management, supply chain, and education, with the aim of addressing business and digital research that require a diverse skill set from a wide range of disciplines.

For more information about the group, please do contact, Jyoti Choudrie, Professor of Information Systems:  [email protected].