Research output per year
Research output per year
Personal profile
Overview
Dr. Ariya Nithikulsak is currently a Lecturer in Marketing at Hertfordshire Business School (HBS). She has been teaching marketing and marketing-related subjects from 2018-2022. Her educational background includes a PhD in Marketing from University of Kent and a MSc Management from Brunel University. She also has had one year of industry experience working as a brand strategist at TBWA\Thailand.
Research interests
- Value co-creation
- Digital marketing
- Small and Medium Enterprises (SMEs) marketing
- Marketing-led innovation
- Customer-centric marketing
Education/Academic qualification
Marketing, PhD, The University of Kent
16 Sep 2017 → 4 Feb 2022
Award Date: 25 Nov 2022
Management, MSc, Brunel University London
5 Jan 2015 → 12 Jul 2015
Award Date: 12 Jul 2016
External positions
Assistant Lecturer, The University of Kent
1 Sep 2018 → 31 May 2022
Brand Strategist, TBWA\Thailand
1 Sep 2016 → 31 Aug 2017
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Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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Dynamic capabilities supporting an e-transition model towards value co-creation for innovation in SMEs
Nithikulsak, A. & Marian Garcia, 9 Feb 2023, (In preparation) Industrial Marketing Management.Research output: Working paper
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An e-transition model towards value co-creation for innovation in SMEs: A capability-based perspective
Nithikulsak, A., 4 Feb 2022, University of Kent. 354 p.Research output: Thesis › Doctoral Thesis
Open Access