Research output per year
Research output per year
Personal profile
Overview
Dr. Ariya Nithikulsak is currently a Lecturer in Marketing and a Deputy Programme Leader at Hertfordshire Business School (HBS). She has been involved in teaching marketing-related subjects since 2018. Currently, she is involved in teaching at undergraduate and postgraduate levels, as well as supervising postgraduate dissertations.
Her educational background includes a PhD in Marketing from University of Kent and a MSc Management from Brunel University. She also has had one year of industry experience working as a brand strategist at TBWA\Thailand.
Teaching specialisms
- Essential Skills for Marketing
- Marketing Insights, Analysis and Planning
- Integrated Marketing Communications
- Global Luxury Branding
- Contemporary Marketing
- Marketing Across Culture
Research interests
- Value co-creation
- Social media marketing
- Small and Medium Enterprises (SMEs) marketing
- Marketing-led innovation
- Customer-centric marketing
Education/Academic qualification
Marketing, PhD, An e-transition model towards value co-creation for innovation in SMEs: A capability-based perspective, The University of Kent
16 Sept 2017 → 4 Feb 2022
Award Date: 25 Nov 2022
Management, MSc, The impact of social media usage on organisational innovation, through the practice of knowledge sharing in public organisations in Thailand, Brunel University London
5 Jan 2015 → 12 Jul 2016
Award Date: 12 Jul 2016
External positions
Assistant Lecturer, The University of Kent
1 Sept 2018 → 31 May 2022
Brand Strategist, TBWA\Thailand
1 Sept 2016 → 31 Aug 2017
Fingerprint
Dive into the research topics where Ariya Nithikulsak is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
- 1 Similar Profiles
Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
-
An e-transition model towards value co-creation for innovation in SMEs: A capability-based perspective
Nithikulsak, A., 4 Feb 2022, University of Kent. 354 p.Research output: Thesis › Doctoral Thesis
Open Access -
Building Dynamic Capability for Social Media-Enabled Value Co-Creation for Innovation in SMEs
Nithikulsak, A. & Marian Garcia, 14 Oct 2023, (Unpublished).Research output: Working paper
-
Adopting social media affordances to facilitate value co-creation in SMEs
Nithikulsak, A., 4 Jul 2024, Academy of Marketing Conference 2024 paper proceedings . Academy of Marketing, 2 p.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution
Open AccessFile