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Personal profile


Dr. Ariya Nithikulsak is currently a Lecturer in Marketing at Hertfordshire Business School (HBS). She has been teaching marketing and marketing-related subjects from 2018-2022. Her educational background includes a PhD in Marketing from University of Kent and a MSc Management from Brunel University. She also has had one year of industry experience working as a brand strategist at TBWA\Thailand.

Research interests

  • Value co-creation
  • Digital marketing
  • Small and Medium Enterprises (SMEs) marketing
  • Marketing-led innovation
  • Customer-centric marketing

Education/Academic qualification

Marketing, PhD, The University of Kent

16 Sep 20174 Feb 2022

Award Date: 25 Nov 2022

Management, MSc, Brunel University London

5 Jan 201512 Jul 2015

Award Date: 12 Jul 2016

External positions

Assistant Lecturer, The University of Kent

1 Sep 201831 May 2022

Brand Strategist, TBWA\Thailand

1 Sep 201631 Aug 2017


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