Ariya Nithikulsak

Research activity per year

Personal profile


Dr. Ariya Nithikulsak is currently a Lecturer in Marketing at Hertfordshire Business School (HBS). She has been involved in teaching marketing-related subjects since 2018. Currently, she is involved in teaching at undergraduate and postgraduate levels, as well as supervising postgraduate dissertations. 

Her educational background includes a PhD in Marketing from University of Kent and a MSc Management from Brunel University. She also has had one year of industry experience working as a brand strategist at TBWA\Thailand.

Teaching specialisms

  • Marketing Insights, Analysis and Planning
  • Essential Skills for Marketing
  • Global Luxury Branding
  • Integrated Marketing Communication

Research interests

  • Value co-creation
  • Digital marketing
  • Small and Medium Enterprises (SMEs) marketing
  • Marketing-led innovation
  • Customer-centric marketing

Education/Academic qualification

Marketing, PhD, An e-transition model towards value co-creation for innovation in SMEs: A capability-based perspective, The University of Kent

16 Sept 20174 Feb 2022

Award Date: 25 Nov 2022

Management, MSc, The impact of social media usage on organisational innovation, through the practice of knowledge sharing in public organisations in Thailand, Brunel University London

5 Jan 201512 Jul 2016

Award Date: 12 Jul 2016

External positions

Assistant Lecturer, The University of Kent

1 Sept 201831 May 2022

Brand Strategist, TBWA\Thailand

1 Sept 201631 Aug 2017


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