Ariya Nithikulsak

Research activity per year

2024

Adopting social media affordances to facilitate value co-creation in SMEs
Nithikulsak, A., 4 Jul 2024, Academy of Marketing Conference 2024 paper proceedings . Academy of Marketing, 2 p.
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Open Access
File
2023
Building Dynamic Capability for Social Media-Enabled Value Co-Creation for Innovation in SMEs
Nithikulsak, A. & Marian Garcia, 14 Oct 2023, (Unpublished).
Research output: Working paper
2022
An e-transition model towards value co-creation for innovation in SMEs: A capability-based perspective
Nithikulsak, A., 4 Feb 2022, University of Kent. 354 p.
Research output: Thesis › Doctoral Thesis

Open Access

Research output