Personal profile


David joined the University of Hertfordshire in April 2018 as a Senior Lecturer in Marketing within the Business School. David has 25 years marketing experience and has held senior management roles in both the private and public sectors. Most recently David was part of the Marketing Team at Public Health England where he worked on award winning national behaviour change campaigns including Change4Life, Stoptober, Be Clear on Cancer, Act FAST, Smokefree and One You.

David obtained a PhD in 2021 having studied part-time with the Open University. His research investigated the use of partnerships in national social marketing campaigns and he is in the process of publishing the study in academic journals.

Research interests

Social Marketing

Behaviour Change



Public Health

Teaching specialisms

Strategic Marketing Planning

Marketing Management

Social Marketing


The future of marketing

Education/Academic qualification

Marketing, PhD, How can partnerships contribute to national social marketing campaigns in England?, The Open University

1 Oct 201424 Sept 2021

Award Date: 24 Sept 2021

Strategic Marketing, MSc, University of Hertfordshire

Award Date: 25 Jul 2008

Marketing, DipM, Chartered Institute of Marketing

Award Date: 31 Jul 1993

Sport Science, Bsc (Hons), The Nottingham Trent University

Award Date: 31 Jul 1988


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