Research output per year
Research output per year
Research activity per year
David joined the University of Hertfordshire in April 2018 as a Senior Lecturer in Marketing within the Business School. David has 25 years marketing experience and has held senior management roles in both the private and public sectors. Most recently David was part of the Marketing Team at Public Health England where he worked on award winning national behaviour change campaigns including Change4Life, Stoptober, Be Clear on Cancer, Act FAST, Smokefree and One You.
David obtained a PhD in 2021 having studied part-time with the Open University. His research investigated the use of partnerships in national social marketing campaigns and he is in the process of publishing the study in academic journals.
Social Marketing
Behaviour Change
Partnerships
Macromarketing
Public Health
Strategic Marketing Planning
Marketing Management
Social Marketing
Macromarketing
The future of marketing
Marketing, PhD, How can partnerships contribute to national social marketing campaigns in England?, HEI: The Open University
1 Oct 2014 → 24 Sept 2021
Award Date: 24 Sept 2021
Strategic Marketing, MSc, University of Hertfordshire
Award Date: 25 Jul 2008
Marketing, DipM, Chartered Institute of Marketing
Award Date: 31 Jul 1993
Sport Science, Bsc (Hons), HEI: The Nottingham Trent University
Award Date: 31 Jul 1988
Research output: Contribution to journal › Article › peer-review
Research output: Chapter in Book/Report/Conference proceeding › Chapter