Research output per year
Research output per year
Personal profile
Research interests
Small Firms
Co-creation
Branding and Brand Management practices
Entrepreneurial owner managers
Pedagogy
Education/Academic qualification
Marketing, Doctorate, What happens at the brand interface? A narrative inquiry into the brand management practices of small firms in Herfordshire, Hertfordshire Business School
Award Date: 8 Apr 2021
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SME leaders' drivers to embrace environmental uncertainty and develop their sustainable business model strategy
Brown, C. & Morrad, D., 26 Oct 2020, p. 1 - 21, 21 p.Research output: Working paper
Open AccessFile61 Downloads (Pure) -
Harnessing consumer behaviour to support brand development in small firms
Morrad, D., Brown, C. & Fraser, P., Sept 2018.Research output: Working paper
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Joining the dots: creating learning environments where the unmotivated don’t exist
Morrad, D., 26 Aug 2018.Research output: Contribution to conference › Paper › peer-review
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No Borders, just horizons: co-creating small firm brand equity
Morrad, D., Fraser, P. & Brown, C., 2017.Research output: Contribution to conference › Paper › peer-review
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SDL Approach to University-Small Business Learning: Mapping the Learning Journey
Brown, C. J. & Morrad, D., 28 Jun 2013, Innovation through Knowledge Transfer 2012. p. 233-243 11 p. (Smart Innovation, Systems and Technologies; vol. 18).Research output: Chapter in Book/Report/Conference proceeding › Chapter