Projects per year
Personal profile
Research interests
Small Firms
Co-creation
Branding and Brand Management practices
Entrepreneurial owner managers
Pedagogy
Education/Academic qualification
Marketing, Doctorate, What happens at the brand interface? A narrative inquiry into the brand management practices of small firms in Herfordshire, Hertfordshire Business School
Award Date: 8 Apr 2021
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Collaborations and top research areas from the last five years
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Projects
- 1 Active
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Belonging, Equity, and Leisure in Organised Networks of Groups (BELONG)
Reino, S. (PI), Ong, D. (CoI) & Morrad, D. (CoI)
UKRI - Economic and Social Research Council (ESRC)
20/05/26 → 19/05/27
Project: Research
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Welcome but Not Included? A Critical Exploration of Personal Expereiences of Racism in UK Leisure Comunities
Reino, S., DLT, O. & Morrad, D., 10 Nov 2025, (Unpublished).Research output: Contribution to conference › Presentation
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Two Sides of Digital Marketing: How AI and Human Influencers Shape Consumer Perception
Vezir Oguz , G., Morrad, D. & Yildiz , S. Y., 8 Jul 2025, Proceedings of Academy of Marketing 2025 Annual Conference and Doctoral Colloquium: Saints and Scholars, University College Cork: Proceedings of Academy of Marketing 2025 Annual Conference and Doctoral Colloquium: Saints and Scholars, University College Cork. Academy of Marketing, p. 340 (Proceedings of the 57th Academy of Marketing Conference Saints and Scholars Cork 2025).Research output: Chapter in Book/Report/Conference proceeding › Conference contribution
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SME leaders' drivers to embrace environmental uncertainty and develop their sustainable business model strategy
Brown, C. & Morrad, D., 26 Oct 2020, p. 1 - 21, 21 p.Research output: Working paper
Open AccessFile83 Downloads (Pure) -
Harnessing consumer behaviour to support brand development in small firms
Morrad, D., Brown, C. & Fraser, P., Sept 2018.Research output: Working paper
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Joining the dots: creating learning environments where the unmotivated don’t exist
Morrad, D., 26 Aug 2018.Research output: Contribution to conference › Paper › peer-review