Diane Morrad - Research output - University of Hertfordshire (Research Profiles)

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Emaild.m.morradherts.acuk

Research activity per year

4 Paper
2 Chapter
2 Working paper
1 Conference contribution

2 results

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2020
SME leaders' drivers to embrace environmental uncertainty and develop their sustainable business model strategy
Brown, C. & Morrad, D., 26 Oct 2020, p. 1 - 21, 21 p.
Research output: Working paper

Open Access
File
61 Downloads (Pure)
2018
Harnessing consumer behaviour to support brand development in small firms
Morrad, D., Brown, C. & Fraser, P., Sept 2018.
Research output: Working paper