Dr. Ali Hussain is a Lecturer in Marketing at Hertfordshire Business School. He holds a PhD in Management, specializing in Marketing, from Universiti Teknologi Petronas (UTP), Malaysia. Ali previously worked as an Assistant Professor at Southampton Malaysia Business School, University of Southampton Malaysia. He also served as a Teaching Assistant at Universiti Teknologi Petronas, where he taught subjects related to marketing and business research.

Dr. Ali’s research interests include digital marketing and consumer behavior, particularly in relation to the use of digital technologies and the transition from freemium to premium online business models. Since 2020, his articles have been published in reputable academic journals, including the Journal of Services Marketing, Journal of Retailing and Consumer Services, Telematics and Informatics, and Journal of Promotion Management, among others.