Keyphrases
Gamers
100%
Advertising Value
91%
Online Games
87%
Pop-up Ads
62%
Freemium
54%
Purchase Intention
54%
Video Games
54%
As-a-service
54%
Value Creation
48%
Partial Least Squares Structural Equation Modeling (PLS-SEM)
41%
Value Co-creation Behavior
38%
Conceptual Model
36%
Virtual Reality Games
34%
Survey Data
29%
Social Media Advertisements
27%
Play Value
27%
Sponsored Advertising
27%
Service Recovery
27%
Imaginal
27%
Virtual Consumption
27%
Virtual Items
27%
Customer Inspiration
27%
Co-creation Experience
27%
COVID-19
27%
Game Environment
27%
Instagram
27%
Motivation Model
27%
Gaming Addiction
27%
Consumer Value
27%
Retail Experience
27%
Consumer Behaviour
27%
Online Video Games
27%
Malaysian Perspective
27%
Retail
27%
Hedonic Shopping Motivation
27%
Social Media Advertising
27%
Stimulus-organism-response (S-O-R)
27%
Post-purchase
27%
Service Failure
27%
Food Ordering
27%
Chatbot Adoption
27%
Virtual Content
19%
Willingness to Pay
13%
Affective Experience
13%
Escapism
13%
Shopping
13%
Advertising Value Model
12%
Purchase Behavior
11%
Retail Context
11%
Retailers
11%