Dr Ali Hussain

Keyphrases

1. Advertising Value 91%
2. Advertising Value Model 12%
3. Affective Experience 13%
4. As-a-service 54%
5. Chatbot Adoption 27%
6. Co-creation Experience 27%
7. Conceptual Model 36%
8. Consumer Behaviour 27%
9. Consumer Value 27%
10. COVID-19 27%
11. Customer Inspiration 27%
12. Escapism 13%
13. Food Ordering 27%
14. Freemium 54%
15. Game Environment 27%
16. Gamers 100%
17. Gaming Addiction 27%
18. Hedonic Shopping Motivation 27%
19. Imaginal 27%
20. Instagram 27%
21. Malaysian Perspective 27%
22. Motivation Model 27%
23. Online Games 87%
24. Online Video Games 27%
25. Partial Least Squares Structural Equation Modeling (PLS-SEM) 41%
26. Play Value 27%
27. Pop-up Ads 62%
28. Post-purchase 27%
29. Purchase Behavior 11%
30. Purchase Intention 54%
31. Retail 27%
32. Retail Context 11%
33. Retail Experience 27%
34. Retailers 11%
35. Service Failure 27%
36. Service Recovery 27%
37. Shopping 13%
38. Social Media Advertisements 27%
39. Social Media Advertising 27%
40. Sponsored Advertising 27%
41. Stimulus-organism-response (S-O-R) 27%
42. Survey Data 29%
43. Value Co-creation Behavior 38%
44. Value Creation 48%
45. Video Games 54%
46. Virtual Consumption 27%
47. Virtual Content 19%
48. Virtual Items 27%
49. Virtual Reality Games 34%
50. Willingness to Pay 13%