Personal profile
Overview
Genevieve Bosah is a Senior Lecturer at University of Hertfordshire where she specialising in Public Relations, Corporate Communications, Media and Branding. She teaches within the Media and Communication school at undergraduate and postgraduate levels. She is a Fellow of the Higer Education Academy and is currently the MA Programe Leader for the Journalism and Media Communications degree.
Before coming to academia, she has worked as a communications consultant for international organisations such as DFID, USAID and national governmental agencies where she held public relations advisory roles, developed communication and stakeholder management strategies. She has over 15 years experience in the industry and in the academia.
Genevieve is a chartered practitioner of the Chartered Institute of Public Relations (CIPR) UK and board member of Public Relations and Communications Association (PRCA) UK qualifications board.
Teaching specialisms
Her teaching interests include:
Public Relations
Corporate Communications
Global Media
Branding and Advertising
Media and Communication theory
Advertising and Promotional culture
Marketing Communications
Education/Academic qualification
Media, Communications & Sociology , Ph. D, Digital Media technologies in newsrooms , HEI: University of Leicester
External positions
External Examiner , The University of Kigali; School of Graduate Studies
2021 → …
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Collaborations and top research areas from the last five years
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Using guest lectures to enhance student employability: pedagogical considerations
Pepple, D. G., Akaighe, G. O., Sambo, A., George-Aremu, O., Bosah, G. & Trollman, H., 15 Jan 2025, (E-pub ahead of print) In: Cogent Education. 12, 1, p. 1-15 15 p., 2452076.Research output: Contribution to journal › Article › peer-review
Open AccessFile6 Citations (Scopus)37 Downloads (Pure) -
Vaccination Communication Strategies and Uptake in Africa: A Systematic Review
Ekezie, W., Igein, B., Varughese, J., Butt, A., Ukoha-Kalu, B. O., Ikhile, I., Bosah, G. & Plans-Rubió, P. (Editor), 27 Nov 2024, In: Vaccines. 12, 12, p. 1-31 31 p., 1333.Research output: Contribution to journal › Review article › peer-review
Open AccessFile19 Citations (Scopus)25 Downloads (Pure) -
Transport and Mobility Decisions of Consumers with Disabilities
Mogaji, E., Bosah, G. & Nguyen, N. P., 11 Jul 2022, Journal of Consumer Behaviour: An International Research Review 17 p.Research output: Contribution to specialist publication › Article
Open AccessFile41 Citations (Scopus)57 Downloads (Pure) -
Marketing Communications in Emerging Economies, Volume II Conceptual Issues and Empirical Evidence: Conceptual Issues and Empirical Evidence
Thomas Anning-Dorson, Robert E Hinson & Bosah, G., 2022, Palgrave Macmillan. (Palgrave Studies of Marketing in Emerging Economies )Research output: Book/Report › Book
Open Access -
Demographic representation of COVID-19 social media and information engagement in Nigeria
Winifred Ekezie & Bosah, G., 28 Jun 2021, In: Population Medicine . 3, 3, 6 p., 18.Research output: Contribution to journal › Short survey › peer-review
Open AccessFile4 Citations (Scopus)39 Downloads (Pure)