Personal profile
Overview
A strategic marketing leader turned higher education leader who combines industry practice, curriculum innovation, student engagement, and institutional leadership.
Current research explores generative AI, creativity in advertising education, and pedagogical innovation in professional learning.
Education/Academic qualification
Learning and Teaching , Postgraduate Certificate in Learning and Teaching in Higher Education , University of Hertfordshire
1 Sept 2021 → 28 Feb 2023
Award Date: 28 Feb 2023
Advertising, Master of Social Science in Advertising, The Chinese University of Hong Kong
1 Sept 2009 → 30 Jun 2012
Award Date: 30 Jun 2012
Communications, Bachelor of Social Science (Hons) in Communication (Public Relations & Advertising), Hong Kong Baptist University
1 Sept 2001 → 1 Jun 2004
Award Date: 30 Jun 2004
PhD, Doctor of Philosophy (PhD) in Marketing (Part-time, In Progress)
1 Oct 2025 → …