Projects per year
I am a historian of consumption, specialising in the history of coffee. I am best known for my book Coffee A Global History and my podcast series A History of Coffee . I collaborate with a wide variety of partners across the coffee industry, was a finalist in the 2018 THE Awards for Business-University collaborations, and the subject of a REF2021 Impact Case Study. I originally trained as historian of modern Italy, with a particular focus on retailing, marketing, and political economy, and continue to be active in these fields. I have broad comparative interests in business, food, heritage, social, sport, and urban history, particularly involving transnational transfers. You can find me on social media @coffeehistoryJM on Instagram and Twitter , as well as LinkedIn and at my website www.thecoffeehistorian.com
I work as the Special Advisor to the Pro-Vice Chancellor for Research and Enterprise with particular responsibilities for research culture and environment across the university. I am a Research Professor in History and a member of the Centre for Future Societies Research and CAFEM the Centre for Food, Agriculture and Environmental Management Research. I am the Principal Investigator of the UH Arts and Humanities Research Council Impact Acceleration Account (AHRC IAA) which funds impact activities across the Arts and Humanities disciplines at the university, and co-founded the Heritage for Business (H4B) strand of the UH Heritage Hub, which undertakes bespoke projects with companies to facilitate realising the added value their heritage can bring to their brand.
I am a Vice President of the Royal Historical Society and chair the RHS Research Policy Committee. I was a member of the REF 2014 and REF2021 History Sub-Panels. I am a member of the UKRI Talent Peer Review College, the AHRC Peer Review College, and a Fellow of the Higher Education Academy. I am a member of the advisory boards of the Mondadori Le Monnier book series Quaderni di Storia, the academic journal RiSES Ricerche di Storia Economica e Sociale , the Osservatorio Monografie d’Impresa which studies business publications, the Consorzio di tutela del caffè espresso italiano tradizionale which is campaigning to have espresso listed as part of the intangible cultural heritage of mankind by UNESCO, and a member of the judging panel for the Specialty Coffee Association’s Best New Products awards at its annual World of Coffee event.
- Petite Bourgoisie
- Italy 19th-20th C.
- Comparative 20th C. European History
Italian Fascism, Consumer Society in 19th and 20th C.
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Bringing heritage assets to life: Tottenham Hotspur, community and memory, 1882 - 2018
Morris, J. & Lloyd, S.
1/01/20 → 31/12/23
Made in narratives
22/01/16 → 31/07/16
Sharing Dark Secrets. The European Chocolate and Coffee Trades c.1780-1980
1/08/12 → 1/07/13
The Cappuccino Conquests: A transnational History
UKRI - Economic and Social Research Council (ESRC)
1/09/04 → 31/08/06
Una via italiana al consumismo?
Morris, J., 1 Aug 2022, In: Italia Contemporanea. 299, 2, p. 169-88 19 p. Translated title of the contribution: An Italian road to consumerism?
Research output: Contribution to journal › Review article › peer-review
Decolonizing the History of CoffeeMorris, J. & D'Sena, P., 1 Jul 2022, Standart Magazine, 26, p. 68-80 12 p.
Research output: Contribution to specialist publication › ArticleOpen AccessFile29 Downloads (Pure)
Temporal Dynamism in Country-of-Origin Effect: The Malleability of Italians’ Perceptions Regarding the British SixtiesHalliday, S., Morris, J., Amatulli, C., de Angelo, M. & Mulazzi, F., 11 Nov 2019, In: International Marketing Review. 36, 6, p. 955-978 24 p.
Research output: Contribution to journal › Article › peer-reviewOpen AccessFile2 Citations (Scopus)22 Downloads (Pure)
Coffee. A Global HistoryMorris, J., 17 Dec 2018, London: Reaktion Books. 208 p. (Edible Histories)
Research output: Book/Report › Book
The Evolution of the Retail Trade sector in Iberian Cities from the Nineteenth Century to the Second World War.Morris, J. & Alves, D., 16 May 2017, (E-pub ahead of print) In: History of Retailing and Consumption. p. 1-16 17 p.
Research output: Contribution to journal › Article › peer-reviewOpen AccessFile336 Downloads (Pure)