Projects per year
Personal profile
Overview
Prof. Jyoti Choudrie is a Professor of Information Systems in Hertfordshire Business School, Management, Leadership and Organisation (MLO) department where she previously led the Systems Management Research Unit (SyMRU) and currently is a convenor for the Global Work, Economy and Digital Inclusion group. She is also Editor-in-Chief for Information, Technology & People journal (An Association of Business School 3 grade journal). In terms of research, Professor Choudrie is known as the Broadband and Digital Inclusion expert in University of Hertfordshire, which was also the case in Brunel University. In both institutions Professor Choudrie maintained an active media profile where she made media comments on the digital divide, social inclusion, entrepreneurship, innovation and broadband development. She has also attained expertise in the non-adopters and adopters research area that has led her to understand the digital divide where her research influence lies. For this, she has used classic Information Systems area theories such as the Technology Acceptance Model and Unified Theory for the Use and Acceptance of Technology and Diffusion of Innovations theory as well as Theory of Planned Behaviour that has led to doctoral completions in Broadband, Online Social Networks and Electronic Government. This interest is maintained and updated by leading a mini-track on ICT adoption, use and diffusion in the Hawaii International Conference of Systems Sciences (HICSS) and European Conference of Information Systems (ECIS). To ensure her research is widely disseminated, Professor Choudrie co-edited a Routledge research monograph with Prof. C. Middleton: The Management of Broadband Technology Innovation and completed a research monograph published by Routledge Publishing and focused on social inclusion along with Dr. Sherah Kurnia and Dr. Panayiota Tsatsou titled: Social Inclusion and Usability of ICT-Enabled Services. In terms of projects, Professor Choudrie is presently researching older adults and Information and Communication Technologies (ICTs) where her interest is on the adoption, use and diffusion of Information and Communication Technologies in older adults, with an emphasis on entrepreneurship and the acceptance and use of innovative ICTs for older adults. This has led to her attending several older adults related global and national workshops and seminars. She is also very focused on examining and understanding the digital inclusion, digital divide aspects by considering internet access for older adults, which has led to her working with AGE (UK) Hertfordshire and a local, Indian radio station, Desi radio. She also works with Age (UK) Hertfordshire, Hertfordshire County Council and Southend YMCA where she is undertaking a Knowledge Transfer Partnership project investing the role of Online Social Networks (OSN). Finally, she is focused on Artificial Intelligence (AI) applications in organizations and society alike, which accounts for her interests in OSN, machine and deep learning. She has been a keynote speaker for the International Congress of Information and Communication Technologies, Digital Britain conferences and supervises doctoral students drawn from around the globe. Presently, she is seeking 3 to 4 doctoral students who would want to research Ai in society and organizations alike.
Education/Academic qualification
Information Systems, PhD, The Human Aspects of reengineering Teams, HEI: Brunel University
Award Date: 23 Jun 2000
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Collaborations and top research areas from the last five years
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DANNP: Distrifoods A Nutrition Nigeria Project
Missi, F. (PI) & Choudrie, J. (CoI)
4/09/23 → 5/09/25
Project: Research
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SYMCA: Southend YMCA - New Innovation Culture
Choudrie, J. (PI) & Yin, Y. (PI)
1/09/21 → …
Project: Research
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Performance indicators, motivation, and productivity: a case study in the UK’s non-profit cultural heritage sector
Davies, S. (PI), Choudrie, J. (CoI) & Hill, T. (CoI)
1/11/23 → 30/04/24
Project: Research
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Embedding Traceability in manufacturing construction steel (E-TRACS) to aid reuse
Alaka, H. (PI), Oseghale, R. (CoI), Choudrie, J. (CoI) & Demir, E. (CoI)
1/06/23 → 30/11/23
Project: Research
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Government-Led digital transformation in FinTech ecosystems: Digital Transformation in Fintech systems
Senyo, P. K., Karanasios, S., Agbloyor, E. K. & Choudrie, J., 30 Sept 2024, In: Journal of Strategic Information Systems. 33, 3, p. 1-19 19 p., 101849.Research output: Contribution to journal › Article › peer-review
Open AccessFile2 Downloads (Pure) -
Transforming Digital Marketing with Generative AI
Islam, T., Miron, A., Nandy, M., Choudrie, J., Liu, X. & Li, Y., 8 Jul 2024, In: Computers. 13, 7, p. 1-24 24 p., 168.Research output: Contribution to journal › Article › peer-review
Open AccessFile6 Downloads (Pure) -
Transfer learning for emotion detection in conversational text: a hybrid deep learning approach with pre-trained embeddings
Kusal, S., Patil, S., Choudrie, J., Kotecha, K. & Vora, D., 3 Jul 2024, (E-pub ahead of print) In: International Journal of Information Technology.Research output: Contribution to journal › Article › peer-review
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Understanding the performance of AI algorithms in Text-Based Emotion Detection for Conversational Agents
Kusal, S., Patil, S., Choudrie, J. & Kotecha, K., 31 Jan 2024, (E-pub ahead of print) In: ACM Transactions on Asian and Low-Resource Language Information Processing. p. 1-24 24 p., 3643133.Research output: Contribution to journal › Article › peer-review
Open AccessFile14 Downloads (Pure) -
Understanding and exploring the value co-creation of cloud computing innovation using resource based value theory: An interpretive case study
Choudrie, J. & Zamani, E., 30 Sept 2023, In: Journal of Business Research. 164Research output: Contribution to journal › Article › peer-review
Open AccessFile40 Downloads (Pure)