Kamaal Allil

Research activity per year

Personal profile


Kamaal Allil serves as an integral member of the Hertfordshire Business School faculty, renowned for his dedication to advancing teaching and research excellence. His academic journey has been marked by a profound commitment to teaching, research, and fostering innovation across the academic and industry spectrum.

Research interests

Allil's research interests are at the nexus of digital marketing, consumer behaviour and business psychology. His work, recognized through numerous grants and awards, highlighting his contributions to the field.

Teaching specialisms

With expertise in a range of marketing disciplines, Allil has developed and coordinated courses that resonate with the evolving landscape of business and technology. His specialisms also include bridging theory with practical application, preparing students to excel in a competitive global market.

Commercial and public engagement

Allil's role in commercial and public engagement is exemplified by his extensive work in industry engagement committees and entrepreneurship. His efforts in connecting academic insights with industry practices have enriched the learning experience for students and created avenues for collaborative research and innovation.


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Collaborations and top research areas from the last five years

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