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Dive into the research topics where Kim Walden is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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'So, are we just going to ignore the bear then?' A24, Ari Aster, and the 'merch-ification' of Horror
Walden, K., 1 Jun 2026, (In preparation) Selling Scary Movies: : Marketing Horror Cinema in the United States, 1910s-Present. Anthem PressResearch output: Chapter in Book/Report/Conference proceeding › Chapter
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Teaching Transmedia Promotion and Convergence: A Conversation with Cory Barker and Kim Walden
Cory Barker, Joanna L. Jenkins, Matthew P. McAllister, 2026, In: Advertising & Society Quarterly. 27, 1, p. - 1.Research output: Contribution to journal › Article
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A Transmedia Archaeology of Film Promotion Online: Horror Ballyhoo and Fantastic Nostalgia
Walden, K., 9 Oct 2025, 1st ed. Amsterdam: Amsterdam University Press. 316 p. (Transmedia )Research output: Book/Report › Book
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The story trailers tell: an archaeology of promotional campaigns for The Mummy (2017-1932)
Walden, K., 30 Jun 2024, (Submitted) No Harm Ever Came From Reading a Book: Critical Essays on The Mummy Franchise. Brittany, M. & Woodard, S. (eds.). University Press of MississippiResearch output: Chapter in Book/Report/Conference proceeding › Chapter
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“Building Better Worlds”: The Rise of Alien’s Online Marketing Campaigns
Walden, K., 23 Mar 2023, Alien Legacies: The Evolution of the Franchise. First ed. Oxford: Oxford University Press (OUP), p. 101-122 22 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter
Open AccessFile1 Citation (Scopus)33 Downloads (Pure)